Erika Alexander

Erika Alexander leads Alexander + Co, always pushing the team to blend science and art. She is creative and technical, continually learning and developing her hairdressing skill set.

Erika has been hairdressing for 12 years. She specialises in foiling and balayage, and is a pro at adding light, dimension and movement to your hair. She excels in colour correction and has an intuitive flair for cutting and event styling.

Erika’s talent for hairdressing came naturally from a young age. She won awards as an apprentice and travelled internationally, but her heart is in her home-based studio.

Her personality and love for hairdressing shines through when she is in the salon, holding space with clients and creating beautiful hair with her team beside her.

When she’s not making hair dreams come true, Erika can be found surrounded by her three children, knee-deep in the wonderful chaos that is family life.